Evaluate the effectiveness of your website with SITE EVALUATOR

What is SEO?

SEO is one of the most effective marketing strategies you could use today. Utilizing SEO strategies helps your website get ranked and obtain visiblibility on search engines such as Google, Bing and Yahoo.

Organic SEO strategies, such as optimizing your website key words, metatags and descriptions; using h1 and h2 tags in your copy and using social media help to increase your website popularity, increasing your visibility to potential customers.

Websites try to grab the coveted top rankings with search engines because customers, as a rule, do not go too far or too deep in their search. When a customer types in certain keywords, the search engine will show a list of web results broken down into several pages starting from page 1. Generally, customers will click on the top websites on the list. He will then visit these sites and make possible sales. This underscores the importance of ranking high with search engines.

By ensuring that all of the key words, page titles and so on align with page content, web crawlers see the information on the page as a relevant source. This increases the credibility of the page and allows search engines to find the page more readily and push up the search rankings.

Following additional details regarding SEO are also provided with the SEO score:

How can you improve your SEO score?

If your site is low in the site rankings, try these simple strategies:

  1. Make sure that your page titles, descriptions and key words accurately represent the content on the page.
  2. Use Headlines (h1 tags) and sub heads (h2, h3) in your site. Use your key words in the heads and sub heads. This adds authenticity to topic and your page.
  3. Using social media such as Facebook, Linked in and Twitter to communicate with your customers and potential customers is a great way to grow your business.  

If your website platform doesn’t offer these services, check our Power Site, Fast Track’s fully customizable website solution that includes all of the latest features including a CMS, eCommerce, SEO and more.